https://www.hoosiermidatlantic.com/
Company Background. Hoosier Racing Tires - Mid Atlantic has proudly been serving Eastern Pennsylvania, Maryland, Ohio, Virginia, and Delaware since 1976. With a deep focus on providing the best support, founder Urie "Bud" Watson built a deep customer culture from day one. Decades later, the team is still proud to carry on their customer support-focused tradition in every way possible at the track, across stores, and online.
The challenge. While increasing the manner and locations where Hoosier Mid Atlantic met, sold, and distributed to their growing customer base, multiple process challenges were created. From retail transactions at the track and stores to sales orders by phone or online, business processes became cumbersome and customer-unfriendly.
The solution. Odoo ERP was implemented across their business along with Bluemax Pay. Outcomes included:
- Increased online presence with richly improved product information
- Accelerated order taking and payment acceptance at racing tracks, in the stores, and online
- Expanded payment processing options to include card-present, card-not-present, ACH, and SMS