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A Charged Partnership: Inside Bluemax Pay’s Collaboration with Energy Tool International

From manual invoicing to automated reconciliation: How Energy Tool International built a friction-free checkout experience.
September 25, 2026 by
A Charged Partnership: Inside Bluemax Pay’s Collaboration with Energy Tool International
Dan Smith


ETI Energy Tools

https://www.etienergytools.com/


Energy Tool International [ETI] is focused on supporting technicians in field operations by providing outstanding solutions from the manufacturers they serve. ETI feature brands include Seaward, Industrial Scientific, Norbar, Hioki, Cresto and Megger. ETI also distributes dozens of additional brands including 3M, ABB, Dewalt, DuroMax, Eaton, Fluke, Honeywell, Klein Tools, Leviton, Milwaukee, Stanley, Stiletto, and many more. ETI believes in problem-solving and enhancing efficiency. ETI’s mission is simple: empower technicians with the right tools they need to perform their jobs effectively and safely.


ETI Energy Tools, LLC specializes in industrial tools and safety equipment. 

The challenge. To serve their customers effectively, ETI must stock, market, sell, distribute and share critical knowledge on thousands of different tools and supplies. ETI was burdened with disconnected business processes that did not effectively serve the depth and breadth of industries and field technicians that relied on them. ETI wanted their solutions to be easier to source and purchase for their customers. Lastly, ETI wanted a business platform that was connected across their internal needs including sales, ordering, inventory and accounting. 



The solution. ETI partnered with Bluemax to automate business processes, deploy a modern, interconnected business platform, reduce team administrative burdens, and provide customers with simplified ordering.

Outcomes included:

  • Deployment of the Odoo platform, providing ETI with an entire suite of interconnected business applications with key insights leveraging interactive dashboards

  • Optimization of business process, creating faster workflows, reducing user data entry and tasking, and empowering users with integrated AI

  • Improvement of inventory management, enabling real time tracking, providing key aging reporting, and reducing critical stock-outs

  • Adoption of Bluemax Pay, embedding and simplifying payment solutions inside of Odoo, reducing accounting reconciliation burden, and enabling modern payment options for their customers

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